Ojala's investment strategies are designed to create and maximize value, while minimizing risk.

Ojala pursues two master investment strategies:
Story and event–driven opportunities in secondary & tertiary markets

Ojala recognizes that strong opportunities exist in secondary and tertiary markets avoided by the majority of institutional investors. Generally, institutional capital is restricted to investing only in primary markets or even “top 25 cities”. This leaves plenty of strong, dynamic, diversified cities that don’t receive the focus of the herd. Periodically in these markets, emerging trends or large employment generating projects create a significant opportunity for well-timed, hard asset investment for well-capitalized, nimble investors with geographic flexibility.

Niche or institutionally out of favor opportunities in primary markets

Frequently, institutional capital will “redline” an asset class or sector as out-of-favor, and when capital markets vacate a specific asset class, it invariably causes pricing and supply / demand dislocations. In addition to this cyclicality, there tend to be sectors that the majority of institutional capital views as not-investable, either due to the misunderstood nature of the asset class or the average investment size. Ojala prefers these sectors and assets, as they offer the opportunity to capture both outsized return and increased margins of safety.

Ojala pursues two master investment strategies:
Story and event–driven opportunities in secondary & tertiary markets

Ojala recognizes that strong opportunities exist in secondary and tertiary markets avoided by the majority of institutional investors. Generally, institutional capital is restricted to investing only in primary markets or even “top 25 cities”. This leaves plenty of strong, dynamic, diversified cities that don’t receive the focus of the herd. Periodically in these markets, emerging trends or large employment generating projects create a significant opportunity for well-timed, hard asset investment for well-capitalized, nimble investors with geographic flexibility.

Niche or institutionally out of favor opportunities in primary markets

Frequently, institutional capital will “redline” an asset class or sector as out-of-favor, and when capital markets vacate a specific asset class, it invariably causes pricing and supply / demand dislocations. In addition to this cyclicality, there tend to be sectors that the majority of institutional capital views as not-investable, either due to the misunderstood nature of the asset class or the average investment size. Ojala prefers these sectors and assets, as they offer the opportunity to capture both outsized return and increased margins of safety.