Ojala's investment philosophy is based upon deep-rooted fundamental beliefs regarding the right way to invest and manage capital in real estate.

Avoid The Herd

Real estate investment tends to be dominated by herd mentality. We believe that by the time the herd is crowding into a space, the best opportunities are already gone and the bubble is being inflated. The institutionalization of real estate over the past 30 years has brought huge money into the sector. By definition, this money tends to herd, because much of it is subject to the “prudent investor” standard (i.e. only invest in what other prudent investors are investing in). This tends to create highly competitive, very efficient, and more cyclically sensitive markets. We just fundamentally believe that to have the opportunity to generate outsized returns while at the same time maintaining acceptable margins of safety to minimize risk, there is only one choice and that is to avoid the herd.

Maintain Hyper-Focus on Underlying Fundamentals

We believe that there is safety in real estate, so long as you maintain a hyper-focus on underlying fundamentals. This is a business based upon fundamental supply & demand. Good old fashioned leg work combined with honest underwriting allows you an incredible amount of insight. A big part of the job is rolling up your sleeves and doing the work that others just don’t want to do. If you maintain vigilance, the ellusive underwriting creep and progressive departures from historical norms become very evident. Many times we find ourselves shaking our heads at transactions that we know just don’t make sense. Keeping a watchful eye on the fundamentals is absolutely key to knowing when & how to implement our investment strategies.

Respect the Cyclicality of the Business

Warren said it best, “Be fearful when others are greedy and greedy when others are fearful.” This is an inherently cyclical business – many times because of the actions of the herd. There is great opportunity in this business when markets turn. Our focus is on ensuring that we remain on the right side of the shifts. We never want to be one of the investor’s that are sidelined when there is great opportunity because of mistakes made during cyclical exuberance.  This is why we don’t believe in being purely an “acquisitions shop” or a “development firm” or a “fund manager.”  Real estate is a cyclical business, so if we followed one of those popular paths, it would mean that we were designing a firm to eventually lose money.  Given who our investors are, this is just not an acceptable outcome for us.

Remain True to our Investor Base

A cornerstone of Ojala's philosophy is to remain true to its investor base for the long-haul. Ojala was founded based on the capital contributions and investment needs of high net worth individuals and family offices. Ojala focuses on identifying opportunities that recognize the capital preservation and return requirements of our core investors. As Warren says, “Rule No.1:  Never lose money.  Rule No.2:  Never forget rule No.1.”

Avoid The Herd

Real estate investment tends to be dominated by herd mentality. We believe that by the time the herd is crowding into a space, the best opportunities are already gone and the bubble is being inflated. The institutionalization of real estate over the past 30 years has brought huge money into the sector. By definition, this money tends to herd, because much of it is subject to the “prudent investor” standard (i.e. only invest in what other prudent investors are investing in). This tends to create highly competitive, very efficient, and more cyclically sensitive markets. We just fundamentally believe that to have the opportunity to generate outsized returns while at the same time maintaining acceptable margins of safety to minimize risk, there is only one choice and that is to avoid the herd.

Maintain Hyper-Focus on Underlying Fundamentals

We believe that there is safety in real estate, so long as you maintain a hyper-focus on underlying fundamentals. This is a business based upon fundamental supply & demand. Good old fashioned leg work combined with honest underwriting allows you an incredible amount of insight. A big part of the job is rolling up your sleeves and doing the work that others just don’t want to do. If you maintain vigilance, the ellusive underwriting creep and progressive departures from historical norms become very evident. Many times we find ourselves shaking our heads at transactions that we know just don’t make sense. Keeping a watchful eye on the fundamentals is absolutely key to knowing when & how to implement our investment strategies.

Respect the Cyclicality of the Business

Warren said it best, “Be fearful when others are greedy and greedy when others are fearful.” This is an inherently cyclical business – many times because of the actions of the herd. There is great opportunity in this business when markets turn. Our focus is on ensuring that we remain on the right side of the shifts. We never want to be one of the investor’s that are sidelined when there is great opportunity because of mistakes made during cyclical exuberance.  This is why we don’t believe in being purely an “acquisitions shop” or a “development firm” or a “fund manager.”  Real estate is a cyclical business, so if we followed one of those popular paths, it would mean that we were designing a firm to eventually lose money.  Given who our investors are, this is just not an acceptable outcome for us.

Remain True to our Investor Base

A cornerstone of Ojala's philosophy is to remain true to its investor base for the long-haul. Ojala was founded based on the capital contributions and investment needs of high net worth individuals and family offices. Ojala focuses on identifying opportunities that recognize the capital preservation and return requirements of our core investors. As Warren says, “Rule No.1:  Never lose money.  Rule No.2:  Never forget rule No.1.”