Ojala was founded to be a niche player with the adaptability to opportunistically pursue compelling situations generated by cyclical real estate markets.

Ojala is one of those words with a multitude of meanings. In Spanish it means “God willing” or “let’s hope so”. For others it expresses a strong desire for something to come to pass. Perhaps it is a curious name for a real estate investment company, however the meaning that underlies all of these uses and the overarching reason for which we named our firm is that Ojala embodies “the certainty of a fundamental commitment.” Ojala is also an enduring reminder to stay humble and to constantly evaluate the risks for our investments. We believe that, for the most part, we create our own luck through the combination of fundamental research followed by dogged execution. But, we are always cognizant that we are making long-term investments in a relatively illiquid asset class in a cyclical business in a world filled with Black Swans. While our investment strategies are never based upon luck, we recognize that there are many factors that are outside of our control. One of the most destructive is oversupply. This is the underlying reason that we are especially focused on avoiding the herd. Our investors can rest assured about the certainty of our fundamental commitment.

Ojala is one of those words with a multitude of meanings. In Spanish it means “God willing” or “let’s hope so”. For others it expresses a strong desire for something to come to pass. Perhaps it is a curious name for a real estate investment company, however the meaning that underlies all of these uses and the overarching reason for which we named our firm is that Ojala embodies “the certainty of a fundamental commitment.” Ojala is also an enduring reminder to stay humble and to constantly evaluate the risks for our investments. We believe that, for the most part, we create our own luck through the combination of fundamental research followed by dogged execution. But, we are always cognizant that we are making long-term investments in a relatively illiquid asset class in a cyclical business in a world filled with Black Swans. While our investment strategies are never based upon luck, we recognize that there are many factors that are outside of our control. One of the most destructive is oversupply. This is the underlying reason that we are especially focused on avoiding the herd. Our investors can rest assured about the certainty of our fundamental commitment.